When it comes to driving traffic to your website, there are two heavyweights: Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Both are powerful, but they operate on completely different timelines and budgets.

So, which one should your business prioritize? Let’s break down the difference between SEO vs PPC.

The Case for PPC (Google Ads)

• Speed: You can be at the top of Google Search results in less than 24 hours.

• Precision: You can target specific ages, locations, and even times of the day.

• The Downside: The moment you stop paying, the traffic stops instantly. It can also get expensive if not managed correctly.

The Case for SEO (Organic Search)

• Sustainability: Once you rank high, you get free traffic 24/7 without paying for every click.

• Trust: Users tend to trust organic results more than “Sponsored” ads.

• The Downside: It takes time. You might wait 3-6 months to see significant results.

Which Wins? For most businesses, the magic happens when you combine them. Use PPC for immediate leads and brand awareness while your SEO strategy builds long-term, sustainable growth in the background.

Need a Strategy? Unsure where to spend your marketing budget? Rosette Tech can audit your business goals and create a hybrid SEO and PPC strategy that maximizes your ROI.